The International Journal of Technology, Innovation, and Education

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Volume 4, 2026 – Issue 3

The Role of Generative AI in Shaping Students’ Communication Accommodation

Soumia Largou 1* and Abdellah El Boubekri 2

Applied Communication in Context Lab, English Department, Mohammed First University, Oujda, Morocco

* Corresponding author: soumia123lara@gmail.com

DOI: 10.5281/zenodo.23584415

Abstract

Artificial intelligence (AI) is impacting communication practices within academic institutions, including the English Department at Mohammed First University, where AI use is increasing. This empirical study examines how generative AI influences university students’ interpersonal competencies. It investigates whether AI helps students overcome linguistic barriers or generates challenges such as language standardization and over-reliance. Using a quantitative methodology, the research employs a structured questionnaire to assess AI’s impact on students’ communication accommodation behaviors. Findings reveal that students tend to adopt AI-generated linguistic patterns that are more formulaic and standardized than their natural writing style. Sustained dependence may weaken individuality and personal voice. The study highlights subtle changes in student expression within AI-mediated environments and underscores the pedagogical and ethical need to promote AI literacy, critical engagement with digital tools, and instructional frameworks that preserve communicative authenticity.

Keywords: artificial intelligence, communication accommodation, interpersonal communication, communication behaviors 

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Published

2026/10/31

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Research Papers

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Largou, S., & El Boubekri, A. (2026). The role of generative AI in shaping students’ communication accommodation. The International Journal of Technology, Innovation, and Education, 4(3), 179–201. https://doi.org/10.5281/zenodo.23584415

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Largou, Soumia, and Abdellah El Boubekri. 2026. “The Role of Generative AI in Shaping Students’ Communication Accommodation.” The International Journal of Technology, Innovation, and Education 4 (3): 179–201. https://doi.org/10.5281/zenodo.23584415.

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Largou, Soumia, and Abdellah El Boubekri. “The Role of Generative AI in Shaping Students’ Communication Accommodation.” The International Journal of Technology, Innovation, and Education, vol. 4, no. 3, Oct. 2026, pp. 179–201, https://doi.org/10.5281/zenodo.23584415.

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S. Largou and A. El Boubekri, “The role of generative AI in shaping students’ communication accommodation,” The International Journal of Technology, Innovation, and Education, vol. 4, no. 3, pp. 179–201, Oct. 2026, doi: 10.5281/zenodo.23584415.

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Largou, S. and El Boubekri, A. (2026) “The role of generative AI in shaping students’ communication accommodation,” The International Journal of Technology, Innovation, and Education, 4(3), pp. 179–201. Available at: https://doi.org/10.5281/zenodo.23584415.

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Largou S, El Boubekri A. The role of generative AI in shaping students’ communication accommodation. The International Journal of Technology, Innovation, and Education [Internet]. 2026 Oct 31;4(3):179–201. Available from: https://ijtie.com/wp-content/uploads/2026/10/N40353.pdf

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Largou, S., & El Boubekri, A. (2026). The role of generative AI in shaping students’ communication accommodation. The International Journal of Technology, Innovation, and Education, 4(3), 179–201. https://doi.org/10.5281/zenodo.23584415

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About the authors
  1. Soumia Largou is a PhD student at Mohammed First University, Oujda, within the Laboratory of Applied Communication in Context. Her research focuses on digital tools, internationalization, global citizenship and cross-cultural communication. Supported by the “PhD-Associate Scholarship (PASS)” program, she is actively engaged in research that bridges theoretical knowledge with practical applications, aiming to innovate in the fields of international education and intercultural competence.
    soumia.largou.d24@ump.ac.ma
    ↩︎
  2. Abdellah El Boubekri is a researcher in Moroccan cultural studies. He got his Master degree in colonial/postcolonial discourses from the University of Mohammed I, Oujda, in January 2007. He got a Ph.D. degree in Moroccan cultural studies from the University of Mohamed Ben Abdellah, Fez, Morocco, in November 2013. He is a former Fulbright FLTA at Drury University, Missouri State, from 2007 to 2008. He is also a former full-time trainee trainer at the Teacher Training Center (CRMEF), Oujda. Currently, he is a full-time professor of Cultural Studies at the University of Mohamed I, and a part-time instructor of English at the American Language Center, Oujda. He has taken part in Collaborative Online International Learning (COIL), spring and fall 2017. Currently, he is the ETII coordinator and teacher trainer at the Oujda ALC.
    ↩︎
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