Volume 4, 2026 – Issue 1
Generative AI in Moroccan academia: A study of USMBA students’ experiences and perspectives
Youssef Laaraj 
1
Faculty of Sciences and Techniques, USMBA, Fez, Morocco
Corresponding author: youssef.laaraj2@usmba.ac.ma
DOI: 10.5281/zenodo.18840873
Abstract
This study explores the integration of generative Artificial Intelligence (Gen AI) tools in Moroccan academic settings. It investigates Sidi Mohamed Ben Abdellah University (USMBA) students’ experiences and perspectives on AI utilization to complete language-related tasks in response to challenges related to language proficiency. The study examines the motives and factors pushing students toward AI usage, highlighting opportunities and challenges in using generative AI for task completion. It further studies issues of ethics and responsibility, including adherence to academic integrity and transparency in AI-assisted work. Findings reveal an immense reliance on AI among students, primarily to overcome linguistic limitations and enhance productivity with a reduced effort. While many students demonstrate awareness of ethical boundaries, inconsistencies in responsible use point to the need for clear forceful institutional guidelines. The study contributes to ongoing discourse on AI usage in Moroccan higher education by providing context-specific insights into user behavior, ethical considerations, and implications for policy and pedagogy.
Keywords: USMBA, artificial intelligence, language proficiency, generative AI, academic integrity, institutional guidelines, higher education
Published
2026/02/28
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Section
Research Papers
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Laaraj, Y. (2026). Generative AI in Moroccan academia: A study of USMBA students’ experiences and perspectives. The International Journal of Technology, Innovation, and Education, 4(1), 303–318. https://doi.org/10.5281/zenodo.18840873
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Laaraj, Youssef. 2026. “Generative AI in Moroccan Academia: A Study of USMBA Students’ Experiences and Perspectives.” The International Journal of Technology, Innovation, and Education 4 (1): 303–18. https://doi.org/10.5281/zenodo.18840873.
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Laaraj, Youssef. “Generative AI in Moroccan Academia: A Study of USMBA Students’ Experiences and Perspectives.” The International Journal of Technology, Innovation, and Education, vol. 4, no. 1, Feb. 2026, pp. 303–18, https://doi.org/10.5281/zenodo.18840873.
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Y. Laaraj, “Generative AI in Moroccan academia: A study of USMBA students’ experiences and perspectives,” The International Journal of Technology, Innovation, and Education, vol. 4, no. 1, pp. 303–318, Feb. 2026, doi: 10.5281/zenodo.18840873.
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Laaraj, Y. (2026) “Generative AI in Moroccan academia: A study of USMBA students’ experiences and perspectives,” The International Journal of Technology, Innovation, and Education, 4(1), pp. 303–318. Available at: https://doi.org/10.5281/zenodo.18840873.
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Laaraj Y. Generative AI in Moroccan academia: A study of USMBA students’ experiences and perspectives. The International Journal of Technology, Innovation, and Education [Internet]. 2026 Feb 28;4(1):303–18. Available from: https://ijtie.com/wp-content/uploads/2026/02/N40141.pdf
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Laaraj, Y. (2026). Generative AI in Moroccan academia: A study of USMBA students’ experiences and perspectives. The International Journal of Technology, Innovation, and Education, 4(1), 303–318. https://doi.org/10.5281/zenodo.18840873
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About the authors
- Youssef Laaraj is a certified (CELTA) and experienced (16 years) English language teacher. He currently serves as a Researcher and Professor at the Faculty of Sciences and Techniques (FST), Sidi Mohamed Ben Abdellah University of Fez, Morocco. He earned his BA in ‘English Studies’ and MA in ‘Applied Language Studies and Research in Higher Education’ from Sidi Mohammed Ben Abdellah University, Fez. Holder of a PhD in English Language Education and Language Policy from Mohammed V University, Rabat. His major areas of interest include Language Policy, English Language Teaching, and Education Technology. He participated in numerous academic conferences and published many research and opinion articles in internationally renowned journals. He also serves as a translator, editor, and reviewer.
youssef.laaraj2@usmba.ac.ma
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