Volume 4, 2026 – Issue 1
Investigating university students’ attitudes toward the Rosetta Stone Platform using the unified theory of acceptance and use of technology model
Abdel Moula El Guermat 
1 *, Abdellah El Boubekri 2, Oussama Moussaoui 3, and Mohammed Benamrane 4
Applied Communication in Context Lab, Faculty of Letters and Human sciences, English studies Department, University of Mohammed First, Oujda, Morocco
Corresponding author: abdelmoula.elguermat@gmail.com
DOI: 10.5281/zenodo.18445143
Abstract
This study investigates the attitudes of S5 students in the English Excellence Track at the Faculty of Letters and Human Sciences, Mohammed First University in Oujda, toward using the Rosetta Stone platform for learning English. A mixed-methods approach was used, combining quantitative data from a questionnaire and qualitative data from exam responses. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the questionnaire focused on performance expectancy, effort expectancy, social influence, and facilitating conditions. The quantitative data were analyzed using descriptive statistics, Pearson and Spearman correlation, and regression. The qualitative data were analyzed using thematic analysis. The findings show that students’ attitudes are strongly influenced by performance expectancy, particularly when they see the platform as helpful. However, effort expectancy did not have a direct effect unless digital literacy was considered. Technical issues, such as problems with pronunciation detection and time tracking, were significant sources of frustration. The study suggests that universities should offer digital literacy training, improve technical features, and reconsider making the platform a mandatory tool.
Keywords: Rosetta Stone, technology integration, attitudes, computer-assisted language learning, higher education
Published
2026/02/01
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Section
Research Papers
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About the authors
- Abdel Moula El Guermat is pursuing doctoral studies in the English Department at Mohammed First University. He completed his MA in Communication, Culture, and Translation in 2023. Now, supported by the “PhD-Associate Scholarship (PASS)” program, his research interests include Media Studies, Intercultural Communication, English Language Teaching, and Information and Communication Technology integration.
abdelmoula.elguermat.d24@ump.ac.ma
↩︎ - Abdellah El Boubekri is a researcher in Moroccan cultural studies. He got his Master degree in colonial/postcolonial discourses from the University of Mohammed I, Oujda, in January 2007. He got a Ph.D. degree in Moroccan cultural studies from the University of Mohamed Ben Abdellah, Fez, Morocco, in November 2013. He is a former Fulbright FLTA at Drury University, Missouri State from 2007-2008. He is also a former full-time trainee trainer at Teacher Training Center (CRMEF), Oujda. Currently, he is a full-time professor of Cultural Studies at the University of Mohamed I, and a part-time instructor of English at the American Language Center, Oujda. He has taken part in Collaborative Online International Learning (COIL), spring and fall 2017. Currently, he is the ETII coordinator and teacher trainer at the Oujda ALC.
aelboubekri2@gmail.com
↩︎ - Oussama Moussaoui is a second-year PhD student at Mohammed First University. His academic interests include translation studies, pragmatics, sociolinguistics, and language education. He has co-authored several research papers and focuses his work on issues related to digital literacy, transversal competences, and the sociopragmatic aspects of religious translation.
oussama.moussaoui.d24@ump.ac.ma
↩︎ - Mohammed Benamrane is a second-year doctoral student affiliated with Applied Communication in Context Lab, in the Department of English Studies at the Faculty of Letters and Human Sciences, Mohammed First University, Oujda. His research interests lie in Critical Discourse Studies, Media Studies, and Digital Humanities, with a focus on online discourse, hate speech, and social media narratives. His work explores the role of language in shaping public opinion, political discourse, and digital interactions, using Critical Discourse Analysis as a primary set of approaches.
mohammed.benamrane.d24@ump.ac.ma
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