The International Journal of Technology, Innovation, and Education

ISSN: 2820 – 7521

Volume 3, 2025 – Issue 3

Cinema literacy and the need for a cinematic blended learning

DOI: 10.5281/zenodo.17268575

Abstract

The ubiquity of consumption films was conspicuously conducive to a consumerist society that deals with cinema only for amusement. This thought piece article sheds light on cinema as a two-fold art that can be both trivial and edifying at the same time. This paper, therefore, agitates all stakeholders in the realm of cinema in Morocco to help develop a constructive cinematic culture in Morocco through the inclusion of film studies in the Moroccan educational curricula. Cinema, without a doubt, can affect individuals both positively and negatively, and hence, being aware of how to select films and why has become a mandatory datum to cultivate the minds of film consumers in Morocco. As such, the reader of this article is supposed to find out why the formal learning of intellectual cinema from an early age is a fruitful decision.

Keywords: online learning, educational films, film consumption, documentaries. 

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Loumim, Y. (2025). Cinema literacy and the need for a cinematic blended learning. The International Journal of Technology, Innovation, and Education, 3(3), 77–87. https://doi.org/10.5281/zenodo.17268575

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Loumim, Youssef. 2025. “Cinema Literacy and the Need for a Cinematic Blended Learning.” The International Journal of Technology, Innovation, and Education 3 (3): 77–87. https://doi.org/10.5281/zenodo.17268575.

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Loumim, Youssef. “Cinema Literacy and the Need for a Cinematic Blended Learning.” The International Journal of Technology, Innovation, and Education, vol. 3, no. 3, Oct. 2025, pp. 77–87, https://doi.org/10.5281/zenodo.17268575.

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Y. Loumim, “Cinema literacy and the need for a cinematic blended learning,” The International Journal of Technology, Innovation, and Education, vol. 3, no. 3, pp. 77–87, Oct. 2025, doi: 10.5281/zenodo.17268575.

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Loumim, Y. (2025) “Cinema literacy and the need for a cinematic blended learning,” The International Journal of Technology, Innovation, and Education, 3(3), pp. 77–87. Available at: https://doi.org/10.5281/zenodo.17268575.

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Loumim Y. Cinema literacy and the need for a cinematic blended learning. The International Journal of Technology, Innovation, and Education [Internet]. 2025 Oct 5;3(3):77–87. Available from: https://ijtie.com/wp-content/uploads/2025/10/N30352.pdf

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Loumim, Y. (2025). Cinema literacy and the need for a cinematic blended learning. The International Journal of Technology, Innovation, and Education, 3(3), 77–87. https://doi.org/10.5281/zenodo.17268575

References

Althusser, L. (2014). Ideology and ideological state apparatuses. In Lenin and philosophy and other essays (pp. 232-272). Monthly Review Press.

Baudrillard on tour. (2005, November 28). The New Yorker. https://www.newyorker.com/magazine/2005/11/28/baudrillard-on-tour

Bazin, A. (1967). What is cinema? (Vol. 1). (H. Gray, Trans.). University of California Press.

Dwyer, K. (2020). Family resemblance: An anthropologist looks at Moroccan documentary. In T. Ginsberg & C. Lippard (Eds.), Cinema of the Arab world: Contemporary directions in theory and practice (pp. 231–278). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-66824-4_12

Dyer, R. (1998). Stars. British Film Institute.

Jean Baudrillard, 77: French thinker. (2007, March 7). Wired. https://www.wired.com/2007/03/jean-baudrillard-77-french-thinker/

Mambrol, N. (2017, April 13). Laura Mulvey, male gaze and the feminist film theory. Literary Theory and Criticism. https://literariness.org/2017/04/13/laura-mulvey-male-gaze-and-the-feminist-film-theory/

Mulvey, L. (1989). Visual and other pleasures. Palgrave Macmillan.

Sampson, R. (n.d.). Film theory 101 – Laura Mulvey: The male gaze theory. Film Inquiry. https://www.filminquiry.com/film-theory-basics-laura-mulvey-male-gaze-theory/

Sijlmassi, A. (2020, April 28). A parcel of questions about the Moroccan cinema and bridging [Personal communication].

The invention of “the male gaze”. (2023, August 15). The New Yorker. https://www.newyorker.com/books/second-read/the-invention-of-the-male-gaze

Tudor, A. (1999). Image and influence: Studies in the sociology of film. Routledge.

Vitali, V. (2005). Why study cinema? Serial visions of the culture industry and the future of film studies. Inter-Asia Cultural Studies, 6(2), 282–288. https://doi.org/10.1080/14649370500065995

Youssef Loumim (Interviewer) & S. G. Carter (Interviewee). (2020, January 29). A parcel of questions about the Moroccan cinema and bridging of the documentary film with the feature film [Personal communication].

About the authors
  1. Youssef Loumim is a qualified Moroccan EFL and ESL teacher. He holds certifications from The CRMEF (Morocco) and The American Association, TESOL. After serving as an English teacher in public secondary education from 2017 to 2021, he was promoted to serve in tertiary education in 2022. Currently, he is an English Professor at The Poly-Disciplinary Faculty of Nador.
    y.loumim@ump.ac.ma
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The International Journal of Technology, Innovation, and Education